A PPC Agency That Reports Booked Jobs, Not Clicks

The pattern repeats across industries. Budget is spent on informational searches with no buying intent. Conversions are defined loosely, so the algorithm optimizes toward the wrong action. Ads point at a homepage that asks the visitor to figure out the next step. And nobody measures how quickly leads are called back.

Fixing those four things usually improves cost per booked job more than any bidding strategy change.

• Search term reports mined weekly, with negative lists maintained.
• Conversions defined as calls, forms and booked appointments — not page views.
• One landing page per campaign theme, matched to the ad promise.
• Speed-to-lead measured and automated so leads are answered in minutes.

Running all three lets budget follow the cheapest qualified lead rather than the channel a vendor happens to sell. Microsoft frequently delivers leads at a lower cost because fewer competitors bid there, and Yelp captures buyers who never open Google for certain categories.

Partner status on Google and Yelp also unlocks new-account spend credits and matched-spend programs where you qualify, which reduces the real cost of a first test.

Your ad accounts, conversion data, creative and landing pages belong to you, and you keep full admin access throughout. Reporting shows platform spend and management fee separately, so you always know what went to the auction.