Expert Source for Journalists
Nick Epps — founder of Seraphim Consulting, Google Partner, and international best-selling author — is available for quotes, interviews, and data-backed commentary.
Typical response time: same business day
Topics we can speak to
Every topic below comes with real campaign data from small-business accounts — not generic commentary.
Google Ads & PPC for small business
What local owners actually pay per lead, and why agency-owned ad accounts hurt them.
- Real cost-per-lead benchmarks across home services, dental, legal, and auto
- Why clients should own their Google Ads account and data
- How Performance Max changed budgets under $3,000/mo
Local SEO & Google Business Profile
How service businesses win the map pack without buying links.
- Review velocity and response rates as ranking signals
- Citation cleanup and duplicate-listing damage
- What AI search results mean for local visibility
Reviews & reputation management
Responding to bad reviews without making it worse.
- Response templates that de-escalate
- Yelp and Google policy limits on review solicitation
- Turning reviews into ad creative
AI automation & Voice AI for service businesses
Where AI receptionists genuinely replace missed calls — and where they fail.
- Missed-call revenue math for trades and clinics
- Guardrails for AI phone agents
- AI-built websites: speed vs. maintainability
Streaming / CTV advertising for local advertisers
Paramount+ and CTV budgets are now within reach of a $10K annual advertiser.
- Minimum viable CTV budgets
- Measuring streaming ads against search
- Co-op and match-spend credit programs
Faith-led business & ethical marketing
Running an agency on transparency: no long contracts, client-owned assets.
- Month-to-month agency models
- Ethical claims and testimonial rules
- Career disruption and purpose (book topic)
Request a quote or interview
Goes straight to Nick's inbox. Prefer email? Write to support@seraphimconsulting.org.