What is Microsoft Ad Management?

It is full-service management of your Microsoft Advertising (formerly Bing Ads) account — campaign build, keyword and audience targeting, conversion tracking, ad copy, landing pages and ongoing optimization — measured against cost per booked job.

Are Bing Ads cheaper than Google Ads?

Usually, yes. Because fewer local advertisers bid on Microsoft Advertising, cost per click on the same commercial keywords is often meaningfully lower than Google, which can lower your blended cost per lead.

Should I run Microsoft Ads instead of Google Ads?

No — run both. Google delivers the volume; Microsoft adds incremental leads at a lower cost per click. We typically tune Google first, then open Microsoft as the next most profitable channel.

Do I own my Microsoft Advertising account?

Yes. Campaigns are built in an account in your name, and the data, conversion history and tracking stay with you.

Is there a Microsoft ad spend credit?

Eligible new accounts can receive a $500 Microsoft ad spend credit, which we apply during setup where it is available so your first month of testing goes further.

Can I try it without a long contract?

Yes. The first 30 days are risk-free with no management fee — you only pay platform ad spend — and ongoing management is month-to-month.

Microsoft Ad Management: Cheaper Clicks From Buyers Google Charges You Twice For

Bing, Yahoo and Edge search still carry high-intent local demand at a fraction of Google's cost per click — we build, manage and optimize Microsoft Advertising campaigns against booked jobs, not impressions.

Book a Free Strategy Call → (636) 538-5606

Most local advertisers pour everything into Google and ignore Microsoft Advertising entirely. That leaves an audience skewing older, higher-income and desktop-heavy — exactly the profile that books higher-ticket home service, legal, dental and auto work — available at noticeably lower cost per click.

Our team are Microsoft Advertising Certified Professionals, which means partner-level support, access to matched ad-spend credits (up to $500 for new accounts) and early access to Microsoft ad formats.

Seraphim manages Microsoft Ads as a first-class channel, not a copy-paste import. Campaigns are rebuilt for Bing's search behavior, wired to your CRM, and judged on cost per booked job alongside the rest of your paid media.

What the engagement includes

Account build or rescue

A clean campaign structure built from scratch, or a full audit and rebuild of an existing Microsoft Ads account that was imported from Google and left on autopilot.

Keyword and intent mapping

Search term research specific to Bing, with negatives, match-type discipline and geo targeting tuned to your service area.

Audience and LinkedIn targeting

Microsoft's LinkedIn profile targeting, in-market audiences and remarketing lists layered onto search for higher-value clicks.

Conversion tracking that ties to revenue

UET tag, call tracking, form and booking conversions imported into your CRM so every dollar maps to a lead and a job.

Landing pages and ad copy

Fast, click-to-call landing pages plus responsive search ads and extensions written and tested for your offer.

You own the account

The Microsoft Advertising account, data and history stay in your name — with plain-language monthly reporting on spend, leads and cost per booked job.

How we work

Free account audit

We review any existing Microsoft Ads spend, tracking and search terms and show what is wasted before you commit anything.

Build and instrument

Campaigns, audiences, UET tracking, call tracking and landing pages are set up in your own account within the first week.

Launch with credits

We apply available Microsoft ad spend credits where eligible so the first month of testing costs less to prove out.

Optimize on close rate

Weekly search-term, bid and creative work driven by which clicks became calls, and which calls became booked jobs.

Why Microsoft Advertising is worth running

Bing powers search across Edge, Windows, Yahoo and a large share of desktop workplace traffic. Fewer local advertisers compete there, so auction pressure is lower and cost per click frequently comes in well below Google for the same commercial keywords.

For most of our clients Microsoft Ads is not a replacement for Google — it is the incremental 10–30% of lead volume that arrives at a better cost per lead once Google is already tuned.

Lower cost per click on the same high-intent searches.
Audience skews older, higher-income and desktop — strong for high-ticket services.
LinkedIn company, industry and job-function targeting unavailable in Google Ads.
$500 Microsoft ad spend credit available for eligible new accounts.

Imported campaigns are not managed campaigns

The one-click Google import is where most Microsoft Ads accounts go to die: mismatched budgets, unusable match types, no Bing-specific negatives, and a UET tag that never fired. The account spends, but nobody reads it.

We treat the import as a starting draft only — then rebuild structure, tracking and bidding around how people actually search on Bing.

What Microsoft Ad Management costs

Same terms as the rest of our paid media: a 30-day risk-free trial with no management fee, you cover platform ad spend directly, and ongoing management starts at $555/mo with no long-term contract.

As a Google Partner, Microsoft Advertising Certified, Yelp Premier Partner and BBB A+ accredited firm based in the greater St. Louis area, we can often stack new-account credits — including the $500 Microsoft ad spend credit — to lower the cost of testing the channel.

Frequently asked questions

Let's look at your numbers first

A free strategy call: we review your channels, your cost per lead and your follow-up, and tell you where the next dollar should go — whether or not you hire us.

Book Your Free Strategy Call Call (636) 538-5606

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