Marketing Strategy Consulting That Ends in a Plan You Can Run

    Most strategy engagements end with a slide deck. Ours end with a positioning statement, a channel budget, a measurement setup and a 90-day execution calendar — and we can run it for you if you want.

    A marketing strategy consultant is worth hiring for one reason: to stop you spending money on channels that will never pay you back. Before a dollar goes into Google, Yelp, Meta or Microsoft, someone has to answer who you are selling to, what makes you the obvious choice, what a customer is worth, and how many you need per month for the numbers to work.

    Seraphim Consulting does that work as a paid-media firm, not an academic one. We build the strategy and then we are accountable for the results it produces, because in most engagements we are also the team running the campaigns. That changes the incentives — we will not recommend a channel we cannot make profitable for you.

    What the engagement includes

    Positioning & offer review

    What you sell, who it is for, and the single reason a buyer should pick you over the three competitors also bidding on their search.

    Unit economics model

    Average job value, close rate, lifetime value and the cost per lead your business can profitably support. Every later decision hangs off this.

    Channel mix & budget allocation

    Where the next dollar goes first — search, Yelp, Microsoft, Meta, streaming or SEO — with a stated reason and an expected outcome for each.

    Measurement plan

    Conversion tracking, call tracking and a single reporting view so you can tell which channel produced which booked job, not just which produced clicks.

    90-day execution calendar

    Week-by-week: what launches, what gets built, what gets tested, and the checkpoints where we decide to scale or cut.

    Build-or-buy recommendation

    An honest read on what your team should own in-house and what is cheaper to outsource, including the parts you should not hire us for.

    How we work

    01

    Discovery & numbers

    A working session on your offer, market, sales process and margins, plus a review of your current ad accounts, analytics, CRM and website.

    02

    Strategy build

    We model the funnel, size the opportunity per channel, and write the positioning and messaging that the ads and landing pages will carry.

    03

    Plan walkthrough

    You get the plan in plain language, with the budget, the expected cost per lead and the assumptions written down so they can be challenged.

    04

    Execute or hand off

    We run the plan on the 30-day risk-free trial, or hand it to your internal team with everything documented. Your accounts stay yours either way.

    When a strategy engagement is the right call

    Strategy consulting earns its fee when the problem is direction, not execution. If your ads are running but you cannot say which ones produce revenue, or you are about to add a second service line, a second location or a bigger budget, the cost of guessing is far higher than the cost of planning.

    • You are spending on ads but cannot attribute booked jobs to a channel.
    • You are entering a new market or launching a new service line.
    • Cost per lead is climbing and you do not know whether to fix the ads, the offer or the follow-up.
    • You have been through two or more agencies and want the strategy documented and owned by you this time.
    • You are ready to scale spend and want the unit economics checked before you do.

    Strategy that is tied to execution

    We are a Google Partner, a Premier Yelp partner and BBB A+ accredited, and we manage live budgets every day. That means our recommendations come from current auction data in your category rather than a generic framework — what search terms actually convert, what Yelp costs per lead in your metro, where Microsoft Advertising is cheap because nobody local is bidding.

    It also means the plan does not stall. The same team that writes the strategy can build the landing pages, wire the conversion tracking, launch the campaigns and set up the follow-up automation, so the gap between decision and launch is days rather than quarters.

    How we price it

    Management packages start at $555/mo, and new clients start with a 30-day risk-free trial where we run your campaigns and you only pay ad spend. If you want strategy alone, without ongoing management, we scope it as a fixed engagement so you know the number before you commit. Nothing is locked behind a long-term contract, and your ad accounts, tracking and documentation belong to you.

    Frequently asked questions

    Let's look at your numbers first

    A free strategy call: we review your channels, your cost per lead and your follow-up, and tell you where the next dollar should go — whether or not you hire us.

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