Business Growth & Startup Consulting With an Execution Plan Attached

    Digital strategy, revenue modeling and marketing team structure for founders and owners — from firms that also run the campaigns, so the plan gets tested rather than filed.

    Growth stalls for a small number of reasons: the offer is not differentiated, the acquisition math does not work, the team is structured around channels instead of outcomes, or nobody owns the numbers. Consulting is only useful if it identifies which of those is your actual constraint.

    We work the problem from revenue backwards — what a customer is worth, how many you need, what each channel can realistically deliver at that cost — then build the operating plan. Because we also execute paid media, SEO and automation, the plan is written by people who will have to make it work.

    What the engagement includes

    Growth diagnostic

    Where revenue actually comes from today, which constraint is binding, and what a realistic 12-month trajectory looks like.

    Unit economics model

    Customer value, close rate, payback period and a cost-per-acquisition ceiling that every channel decision is measured against.

    Digital strategy

    Channel mix, website and content roadmap, data and tracking architecture, and the automation that keeps it running without headcount.

    Marketing team structure

    Who should be in-house, who should be outsourced, what each role owns, and the reporting cadence that keeps it accountable.

    Startup go-to-market

    Positioning, first-channel selection, pricing sanity checks and a launch sequence sized to the runway you actually have.

    90-day execution plan

    Sequenced initiatives with owners, budgets and success metrics — plus the option for us to run the paid media and web work.

    How we work

    01

    Discovery

    Interviews with you and your team, plus a review of financials, analytics, CRM and current marketing performance.

    02

    Diagnosis

    We name the binding constraint and quantify it, instead of handing over a list of everything that could be improved.

    03

    Plan

    Positioning, channel mix, budget model, team structure and a 90-day calendar with defined owners and metrics.

    04

    Execution or handover

    We can run the plan, run part of it alongside your team, or hand it over with the documentation to run it yourself.

    Restructuring a marketing team without breaking output

    The most common structural mistake is organizing by channel — an ads person, a social person, a web person — with nobody owning the path from impression to booked revenue. Handoffs multiply and accountability disappears at every boundary.

    We usually recommend organizing around outcomes: demand capture, demand creation, conversion, retention. Specialist execution can then be outsourced without losing ownership, because the internal owner is defined by a number rather than a tool.

    • Define each role by the metric it owns, not the platform it logs into.
    • Keep brand, content and customer relationships in-house.
    • Outsource auction management, technical SEO, tracking and automation.
    • One weekly review of pipeline and cost per acquisition, not five channel reports.

    Startup consulting on a real runway

    Early-stage advice is only useful when it respects the runway. We size the first channel test to what you can afford to lose, define the signal that would justify doubling down, and set the kill criteria in advance so a channel that is not working does not quietly eat six months.

    For most founders the honest sequence is: prove the offer converts with a small paid test, build the page and tracking properly, then invest in the compounding channels once the acquisition math is known.

    How we differ from traditional strategy consulting firms

    Strategy firms sell analysis and leave. Agencies sell execution and rarely question the strategy. We do both, which means we cannot recommend a channel we are unwilling to be measured on.

    Founder Nick Epps is an international best-selling author on marketing for small business, and the firm is a Google Partner, Premier Yelp partner and BBB A+ accredited. The engagement can end at the plan, or continue into execution on a month-to-month basis starting at $555/mo.

    Frequently asked questions

    Let's look at your numbers first

    A free strategy call: we review your channels, your cost per lead and your follow-up, and tell you where the next dollar should go — whether or not you hire us.

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