What is a good return on ad spend (ROAS) for Google Ads?

Seraphim Consulting's minimum recommended Google Ads ROAS is 6.3x, meaning $6.30 in revenue for every $1 of ad spend. The right target depends on your margins and average job value.

• Track ROAS from booked revenue, not just clicks or form fills.
• A free Profit Leak Audit shows where your ad dollars are leaking.

More questions

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• Can I try a marketing agency before I commit?
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